Youth, Change, and Belonging: ‘The Place I Call Home’ Exhibition Film
British Council
A COVID-19 Awareness Campaign & Hero Film
The Brief
The British Council sought to maximise the reach and impact of their "The Place I Call Home" exhibition, which explored the concept of home through the lens of young people in the Gulf and the UK. They needed a way to engage wider audiences beyond the physical exhibition space and raise the profile of the participating artists.
Watch the film below…
The Solution
A visually compelling short film was commissioned to serve as both a standalone piece and a promotional tool for the exhibition.
Read more about the creative approach below…
The Impact
The film successfully amplified the exhibition's reach and message, achieving:
Increased Awareness - The film generated significant online engagement, expanding the project's audience beyond gallery visitors.
Enhanced Artistic Profiles - The film provided a platform to showcase the work and perspectives of the participating photographers.
Brand Impact - The film received positive feedback from the British Council, who praised its ability to capture the essence of the project and elevate its global impact.
The creative approach…
To address the brief, I proposed a film that moved beyond traditional documentary or promotional social formats, aiming to capture the emotional core of "home" through a collaborative and visually driven approach that would speak to targeted global art-world audiences. This involved:
Concept Development
I worked closely with the British Council to develop a film concept that resonated with the exhibition's themes while offering a fresh perspective on the idea of home.
Artist Collaboration
Central to the film's success was collaboration with the photographers. I conducted in-depth interviews to understand their artistic visions and personal connections to the project's themes.
I directed, filmed, and edited the film, employing a blend of interview footage, evocative imagery from the exhibition, and location shots to create a moving and immersive experience.
Cinematic Storytelling
Understanding the need for versatility, I produced the film with both online and offline audiences in mind, ensuring it could live as a standalone piece online and be integrated seamlessly into the physical exhibition space.
